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Most salons notice a drop in no-shows within the first week and a steady rise in repeat bookings after one month of consistent reminders.
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Collect a non-refundable deposit of at least 30% for all bridal appointments. This ensures the client has financial commitment and reduces last-minute cancellations for services like bridal facials or hair treatments.
A no-show for a bridal service can cost you between ₹3,000 to ₹10,000 depending on the package. This includes lost revenue and wasted product, especially for treatments like keratin smoothening where chemicals are pre-mixed.
Yes, you can charge a fee if you have a written cancellation policy. For high-demand slots during wedding season, a 50% charge is reasonable. Many salons on parlourtime enforce this via their automated booking system.
Offer to reschedule the appointment to an earlier date, but keep the deposit. If they insist on canceling, keep the deposit as compensation. This is a common misunderstanding brides have—they think cancellations are free, but they're not.
The feature automates personalised WhatsApp reminders sent at the right time (ideally 12 hours before the appointment). WhatsApp has over 90% open rates in India, and the reminders include service details, time, location, and a reschedule link. Clients can reply 'yes' or 'no' directly, giving salons real-time visibility. This approach helps achieve show rates of up to 90%.
The feature sends multiple attempts within a time window, and the message remains visible once the client reconnects. For critical appointments, a follow-up call via Parlourtime can be triggered automatically after two failed deliveries to ensure no appointment is missed.
When a client cancels, the system automatically updates your availability and can notify waitlisted clients about freed slots. It also tracks cancellation patterns, helping you adjust staffing or offer alternative timings to minimise revenue loss.
A reminder sent 12 hours before the appointment is more effective than one sent 24 hours in advance, especially for evening appointments. The most successful approach uses a sequence: booking confirmation, a pre-appointment nudge 12 hours before, and a post-service follow-up.
Brides often feel pressured when upgrades are proposed mid-service or at payment, as it disrupts their budget and timeline. Instead, introducing premium options during pre-booking conversations or through gentle digital nudges reduces resistance—the bride sees it as planning, not pushy sales.
Focus on value over price by explaining real benefits, such as how a deep-conditioning treatment prevents bridal hair damage. Mention that premium facials include custom serums for glowing skin, and let her decide from a menu of options at her own pace. Pre-service education is key—discuss options weeks before her visit so she can adjust her budget mentally.
Always start the conversation digitally before the visit. Parlourtime helps you share package details via app messages or reminders, so the bride reviews them without pressure. This builds curiosity and allows her to ask questions later, avoiding awkward countertop pitches that feel rushed.